It's been a long time since I had a look at their online store but it's recently had a revamp so I went for a nose, for old times sake, and had a pleasant surprise! The first thing to catch my eye was this PB VIP camo jacket. It totally smacks of the old school designs from a decade ago, and is definitely more than a step in the right direction, I would totally wear this. The cartoon graphic reminds me of JC/DC, one of my favourite designer labels.
The bags have also had a massive redesign for AW12. The bright colours of past seasons have grown up and moved on into neutrals and colourblocking for the new season. It will be interesting to see if they do as well with the usual PB fans, but I think they will definitely attract new ones, as well as reigniting interest with original fans like me, who are now obviously a little older ;)
These are just a few of the obviously new designs for the brand. The new website states that 'The next move for Paul's Boutique is an exclusive leather range for Selfridges and a British made luxury line showing a more mature side without losing all the elements that make the brand playful and stand out.'
I know I'm looking forward to seeing what is coming. It would be really nice to see Paul's Boutique shed the teen dream image it has backed itself into over the last few years, and if a more mature look and higher price point in leather at Selfridges is the way forward then march on PB Army, march on!
J - ATTENNNNNTION!
I'm going to be honest - I HATE Paul's Boutique with an absolute burning passion, but it really does seem like they're changing for the better. These are both things I would wear!
ReplyDeleteHANNAH †
[londonrose.blog.com]
Thanks for the comment Hannah, love your honesty because I think most of us feel the same. It seems PB have noticed the negativity about them and decided to do something about it, which is cool. I do love a good turnaround story! ♥
DeleteJ x
the limited edition is wonderful!
ReplyDeleteIsn't it? I want it! :)
DeleteOmg another camo jacket to drool over, damn you girls!!! Hehehe :) I used to love Paul's Boutique way back when too..when it was only found in Cult and selfridges etc. I love all the things you've just posted!!
ReplyDeleteHaha! Camo jackets are our eye candy right now!
DeleteGreat stuff! Love your blog <3
ReplyDeleteThanks Mila!
DeleteI couldn't agree more! Its honestly a brand I detest, and a perfect example of a brand credibilty being ruined by over commerciality. The only way they could ever move forward would be to introduce a range for those who liked it 10 years ago, and wouldn't own any of the current range. Unfortunately, I think the reputations been tarnished too much to get new customers based on this new range, as nice as some of the pieces are. RANT OVER!!!!
ReplyDeletehttp://justmeedee.blogspot.com
It makes me rant every time I see the stuff in Selfridges, so rant away! I don't know you know, my manager bought a plain black satchel after seeing it on ASOS so the new mature customer market is definitely there for the taking. Time will tell I guess :)
DeleteJ x
Oh, I love these bags!:)
ReplyDeleteI'd love a bigger version of the studded one!
DeleteI totally avoided Paul's boutique for the same reason but that jacket may have just sold it to me! Ohmigosh PB is back :3 xoxo
ReplyDeleteMypalaceofalice.blogspot.co.uk
I'm quite wary of Paul's Boutique and that's got a lot to do with the track suit wearing girls armed with a big PB bag. I love the camo but not too sure if I'd venture into Selfridges for it though.
ReplyDeleteas if the jacket is Paul's Boutique! love it! x
ReplyDeleteI use to love Paul's boutique as well, so glad their reinventing themselves cant wait to see what their going to bring in :)
ReplyDeletewww.scripted-dreams.blogspot.com
the navy tote is so classic. love the nude handles and little pop of pink.
ReplyDeleteChic on the Cheap
ooh i love the tote! soooo cute :D
ReplyDeletekatslovefashion.blogspot.com
Wow, so many nice Pauls boutique bags. I love Pauls boutique.
ReplyDeletehttp://www.paulsboutique.uk.com/
love all of these items!
ReplyDeletefrom helen at www.thelovecatsinc.com // @thelovecatsinc
ps. enter my giveaway (click one page back) to win a MAC lipstick and 5 models own polishes!
This is so unrelated but I recently purchased a pair of black milk leggings and I was just wondering how long you waited for your gorgeous leggings and did you pay any duty fees :)?
ReplyDeleteHi! Oh I have a friend in USA and I had them sent to her, then she sent them onto me marked down. A little long winded but worth it to avoid those horrible duty fees! Which ones are you getting? :)
DeleteOh, why didn't I think of that :)! It's a really good idea, I think I was just to excited to even worry about postage and things at the time haha... I got the bones 2.0, I was actually going to get the galaxy ones, but I don't have a clue why I didn't! I think my next purchase must include them :)...
ReplyDeleteNice items!
ReplyDeletehttp://www.constance-victoria.blogspot.co.uk/
It's so hard to get a brand back to what is was, I do however quite like that jacket.
ReplyDeleteGorgeous jacket :)
ReplyDeletengofficial.blogspot.co.uk
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