#ScandiStyle At The Dressing Room! An Interview With 2ND DAY's Mette Christensen!

Monday 16 September 2013

So I'm kind of in love with DAY BIRGER et MIKKELSEN's contempory line, 2ND DAY, which is stocked at top designer boutique, The Dressing Room! I was sent a few pieces from the new season line to style up in celebration of their #ScandiStyle month, sooooooo, let's check out my handiwork kids! . . . 


Outfit: Hat - H&M, Scarf - BeckSöndergaard, Top - 2ND DAY c/o The Dressing Room, Sweater (tied around waist) - 2ND DAY c/o The Dressing Room, Jeans - 2ND DAY c/o The Dressing Room, Boots - Steve Madden at Dune, Bracelet - ChloBo, Watch - L.A.M.B.


I'm so stuck on the Habanera long sleeve tee (£100), it has a dip hem, which is always a good time, and I love the discreet logo to the front. It's just a perfect shape, yes £100 is expensive but I believe you can always tell the difference from the cut and fit, and my body loves this one! I draped my fave Becks scarf around it for some Scandinavian company. These things are so versatile, I highly recommend you check them out if you're a scarf lover!



I'm a layering lover, but the weather doesn't quite demand a double top just yet so I tied this Studdy sweat (£100) around my waist for a splash of colour. The bottle green works well with the blues plus, for the love of Skarsgard, THE STUDS?! They instantly fierce it up. I love the placement around the neck and back, not just your usual shoulder armour - YUM.



The Sally skinny jeans (£75) are a perfect fit. I'm in possession of a 30, and they fit high on the waist in the most flattering way. I actually feel really thin in these when usually, skinny jeans make me feel like I'm fighting with my waistline! The leg is a little long for me at 33" but I think the ankle wrinkling at the top of my Steve Madden's kind of just add to the coolness?! 



So yeah, I guess I'm a fan now, so as a fan I feel I should share a bit more info about the brand ;) This pretty lady is Mette Christensen, the Head of Design at 2ND DAY, she was recently interviewed by The Dressing Room's very own Deryane and with permission, I lifted a bit for you . . . 



Tell us a little bit about yourself?  How long have you been designing for 2ND DAY and what attracted you to the brand?
I originally wanted to be a photographer but was stopped one day on the street wearing clothes I had designed myself and given the opportunity to sell my designs in three stores in Denmark. This is where I got a real taste for design so I took a bachelor in fashion and have been working in the industry ever since. For the last 10 years I have worked with a number of Danish brands. I started designing for DAY BIRGER et MIKKELSEN main line in 2010 and created DAYs first real jeans line. This jeans line collection was really successful and highlighted the demand for a younger and more urban take on the bohemian Day universe. So I got the chance to create a more youthful, contemporary brand- 2ND DAY was born! We launched 2ND DAY in August 2011 and I have been designing the collections and managing the fabulous 2ND DAY design team ever since.

Do you live in Copenhagen and if so what do you love about it?
Yes I live in Copenhagen and I love the city and its beautiful surroundings. Copenhagen is very beautiful and we have all these different areas which are special in their own way. Each part of the city has something different to offer – both style-wise but also culturally. I live in Nørrebro witch is a multicultural part of the city with lots of artists and creative people. It used to be a quite a poor suburb but it´s very up and coming with a lot of cutting edge stores and funky restaurants popping up. Then you have Vesterbro which is more modern and contemporary – a bit of a hipster area! It used to be a red light district and is now very hip, the meatpacking district is here and there are loads of cool bars, restaurants and galleries – this is defiantly a place to visit! I also love to stay in the centre of the city with the Kings garden, the lakes and all the great restaurants and cool stores. Luckily DAYs head office is right in centre so I’m here almost everyday and can enjoy the city vibe and get inspired by all the cool people here.


Other than the stunning Day Birger et Mikkelsen store in the city, what is your favourite fashion store in Copenhagen?
I personally love Nag store and think it’s one of the the coolest stores we have here. Pange and Gossip are also great. I mostly wear 2ND DAY, otherwise I like to buy clothes in Hong Kong, Paris and London. I also love the high street and will often pop into Cos or Zara. Scandinavian interiors are renowned for being the ultimate in style and chic – where would you shop for really cool pieces for your home? I love DAY’s home collection, its very Scandinavian with the bohemian DAY DNA stamped all over it! I love furniture and interiors and am always looking for new inspiration in Illums bolighus, Normann Copenhagen, Rue verte, Wingaard interior, Beau Marche, and Lauritz.com or at the flea markets around the city.


So now we have some insider tips on where to visit, we need to make sure we look good. Scandinavian girls always look so effortlessly cool – what is your secret?
I don’t know about the other girls but to me style is all about being comfortable in what you wear. If you feel good, you look good. And if this is not enough add a smile or a little lipstick!. Overall I think the typical Scandinavian way of dressing is very easy, casual and effortless. We bike a lot and therefore we often dress in jeans, jersey and a leather jacket and then we change from flat heels in the daytime to high heels in the night time.

Who is the typical 2ND DAY girl?
She’s a metropolitan girl. She’s very independent and loves living in the city and being part of what’s going on there. She’s stylish but she’s not a slave to fashion, she wants to create her own personal look than copy others. She’s very curious and seeks new adventures all the time. She is effortlessly cool and likes that her clothes don´t limit her in what she wants to do. She is free spirited and always on the move. Maybe a bit like me!

How awesome does she sound?! I immediately want to visit Denmark, Sweden and Norway, they always look like such tranquil, calm and cool places so I can totally imagine that their attitude to personal style is the same.

Huge thanks to The Dressing Room for the 2ND DAY pieces and interview. Keep an eye out for the rest of #ScandiStyle month by following The Dressing Room on Twitter and Facebook!

J - 2ND DAY and everyday!

4 comments:

  1. Your boots are sooo gorge! I love studs, I love your style Jade <3 xxx
    Gem │ ♥ │ Miss Makeup Magpie

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  2. I am in love with 2nd Day too, I only have one of their tanks at the moment but will definitely be getting more when I have some spare cash! I love the whole vibe of the label. In love with the sweater & I think honestly for the quality, the prices are quite reasonable.

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  3. Oh my goodness I'm in love with those boots! xxx

    www.megsbudgetboutique.blogspot.co.uk

    ReplyDelete
  4. Love those boots! They look great on you :)

    Come check out my blog? :)
    The black Maze

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