Happy Birthday Joules!

Classic British brand Joules is 25 this year, and this weekend I've been wearing them! 
The black tunic top (£69.95) is super versatile and one of my new faves. It's so flattering (this is a size 14), skimming my curves and somehow managing to make everything look a tad smaller, and can easily be dressed up or down. To the outfit! . . .

Outfit: Top - c/o Joules, Jeans - 7FAM, Boots - Jeffrey Campbell, Jacket - Pull & Bear.

Joules is well known for being dedicated to details. The cotton lace overlay is super intricate and really soft against the skin, it's actually more like a crochet than a classic scratchy lace. The silky black lining runs to the neckline and the arm seams which is perfect for me because I always find that these under vest styles can be a bit skimpy and tight. Finally, the scalloped shell trim on the arms and hem feel a little art deco, which I love because it gives it a bit of a vintage look :)

I'm wearing it with boyfriend jeans and a biker here, but I have future plans to team it with leather shorts and flat over the knee boots once the weather gets a bit cooler. It's going to be an awesome AW14 player!

Whilst browsing online, I stumbled across the hilarious About Joules page on the webby, which features 25 facts and fun anecdotes about the brand, one of which is no. 24 - their babywear designer Frances Quinn won the Great British Bake Off in 2013. Well, I never knew that! Definitely worth a read if you have 5 mins :)

Happy Birthday Joules!

J - Lace and leather.