Happy Birthday Joules!

Monday, 15 September 2014

Classic British brand Joules is 25 this year, and this weekend I've been wearing them! 
The black tunic top (£69.95) is super versatile and one of my new faves. It's so flattering (this is a size 14), skimming my curves and somehow managing to make everything look a tad smaller, and can easily be dressed up or down. To the outfit! . . .

Outfit: Top - c/o Joules, Jeans - 7FAM, Boots - Jeffrey Campbell, Jacket - Pull & Bear.

Joules Lisbeth top, 7FAM grey jeans, Jeffrey Campbell Cat Lita Boots.

Joules is well known for being dedicated to details. The cotton lace overlay is super intricate and really soft against the skin, it's actually more like a crochet than a classic scratchy lace. The silky black lining runs to the neckline and the arm seams which is perfect for me because I always find that these under vest styles can be a bit skimpy and tight. Finally, the scalloped shell trim on the arms and hem feel a little art deco, which I love because it gives it a bit of a vintage look :)

Joules Black Lisbeth Top

I'm wearing it with boyfriend jeans and a biker here, but I have future plans to team it with leather shorts and flat over the knee boots once the weather gets a bit cooler. It's going to be an awesome AW14 player!

Whilst browsing online, I stumbled across the hilarious About Joules page on the webby, which features 25 facts and fun anecdotes about the brand, one of which is no. 24 - their babywear designer Frances Quinn won the Great British Bake Off in 2013. Well, I never knew that! Definitely worth a read if you have 5 mins :)

Happy Birthday Joules!

J - Lace and leather.


  1. I love the lace detail! Very interesting and versatile to mix&match in everyday look xxx


  2. Lovely top! I like the scalloped details, very nice!

    Saskia / girlinbrogues.com

  3. That top is stunning, I love the sleeves - I cant wait to see it styled with those leather shorts and flat boots.

    Gems x

  4. Gorgeous top! I never used to take much notice of Joules but they have some really lovely pieces x



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