Pure London Show February 2014! #pure2014

Monday 17 February 2014

Just over a week ago I headed to Pure London, the UK's leading fashion trade show. It was my third time attending the show and as usual, I had an absolute blast! I hung out with the lovely Adora and we spent several hours making our way around Olympia (which is huge). It was really interesting to see what our favourite brands have planned for the season ahead, as well as discovering a few new designers!

We met a handful of other bloggers while wandering through the stalls, it's always nice to meet new faces and see a few familiar ones! Although I didn't manage to snag a full outfit snap, Sara did take this one of Adora & I after we got our Blogbranch photo booth on. Say cheeeese!

Pure London Trade Show Blog Review
Pure London 2014
Olivia Burton London
Olivia Burton Owl Watch
Olivia Burton watches.

One of my highlights of the day was meeting Jemma of Olivia Burton. I've been a massive fan of OB since early last year so it was fab to talk to her about their newest designs and get a bit of insider info. They've started to launch watches with new straps including some yummy pastel colours which are perfect for spring/summer. I really adore their latest range of smaller watches, The Dressing Room have a superb selection if you want to check them out! Coincidentally, another highlight was meeting Deryane Tadd of The Dressing Room, who is even more gorgeous and lovely in real life. Awww!

Collectif London
Mod Dolly AW14/15 CollectionShown above: Collectif Vintage London and Mod Dolly.

As you can imagine, there were A LOT of incredible threads on display. It was cool to visit some of the companies we worked with last year such as Sugarhill Boutique, Poppy Lux, Louche and Little Mistress, but discovering new brands is always exciting! We stumbled across Collectif London, who create 40's and 50's inspired garments which are fun and flirty. Adora was in love with this brand and I could see her wearing almost everything! Although I'm not really big on fashion from those decades, I did see several pieces I'd definitely wear. I think they have something for everyone. We also drooled over the AW14/15 Mod Dolly collection. This brand is a blogger fave, their plaid smock dresses are too cool for school and designer Amy is the sweetest. I definitely predict big things for them!

Neon Rose Maxi Kimono

My favourite item of the entire show was this Neon Rose maxi kimono. Oh my freakin' gosh. It's due to launch in June/July this year and I can't wait. A lot of 'maxi' kimonos are actually midi (ugggh) but this one is the ideal length and so pretty. SWOON.

The Rogue and Wolf Jewellery
Rogue and WolfJewellery from The Rogue and The Wolf.

I spotted a lot of super sweet bling but none compared to The Rogue + The Wolf. This jewellery brand is *so me*. I told the guys on the stall I wanted it all and I wasn't exaggerating. Their gothic designs remind me of Bjorg but without the price tag. Although they do sell more expensive pieces too, the majority is really affordable. I need to get my paws on a cage ring!

Zatchels SS14 Satchels
Zatchels Pastel Backpacks
Zatchels pastel backpacks.

Of course a trip to Pure London wouldn't be the same without a visit to the Zatchels stall! This season they've introduced backpacks... Oh boy. My favourite is definitely the mint one and I can totally imagine Jade rockin' the coral beauty! I did ask if they'd be introducing a lilac version but unfortunately they only have these 3 colours for now. I really want Zatchels to introduce camera bags, can you imagine how well they'd sell!? Every blogger would want one.

I want to say a huge thanks to the Good Results PR team for inviting me! I ended up leaving with a bag (or 2) full of treats so stay tuned for some upcoming outfit posts featuring my new goodies. If The Style Rawr were a boutique, we would fill it with brands from this show. It's buyer heaven!

Have you been to Pure London before? Which new product is your favourite?

T - Better start saving.


  1. Everything just looks amazing, sounds like you had a wonderful day Tara! x


  2. This looks like such a fab event, so many pretty things to look at! I love the OB watches, SO lovely xxx

  3. You and Adora look gorgeous, and what a fab event to be able to attend! I love Olivia Burton too, I've had my eye on quite a few of their designs since last year. If I were to invest in a watch, I think they'd win hands down! The maxi kimono looks amazing, I can imagine you'd style it perfectly! The antler jewellery from The Rogue + The Wolf is so unique, I want! xxx

  4. Haha, I loved the Zatchels too!
    Glad you liked the photo I took xx

  5. OMG I love all! packpacks and watches rock!!

    new on
    Patchwork à Porter

  6. You're so cute! That kimono is perfect for you, I love the pretty rose design running through it. I pretty much love everything you've shown here! The Zatchels backpacks are so sweet as are the Olivia Burton watches, I love the one with the sparkly gold strap! xxx

  7. Ahhhh this just looks so exciting! Those watches are absolutely beautiful.
    Spider Leg Lashes xo

  8. It must be really amazing to be there! I really love that zatchel pastel backpacks though <3

  9. The new Olivia Burton watches look amazing! The pastel straps are so gorgeous!

    Hannah @ Cutes and Fruits x

  10. Seems like great fun love zatchels

  11. Gosh it looks such a great day! I love that kimono and the jewellery by The Rogue & The Wolf

  12. Oh my, you got to meet the brain (or atleast one) behind Olivia Burton! I am a big fan of their watches! I would buy all if I could!

    Everything looks fantastic and I've never been to such a fashion show before, but maybe one day!

    Also great that you got an insight in The Dressing Room! Deryane does seem lovely :)

    Ayesha xxx

  13. Such a big event and so much to see......looks like you guys had a great time! xx

  14. I think my heart just skipped a beat at those beautiful watches. Her pieces are always so stunning and intricate aren't they?! I really do *need* the blue/lilac watch ;) xx

  15. OMG that Kimono is fabulous!!! xx


  16. Love that jewelry from the Rogue and the Wolf and those Olivia Burton watches, I want one so bad! :)

    Sounds like you had a wonderful day! Love your blog, you've gained a new follower here :) x


  17. This looks it would've been a blast! I hope you had a good time there (: I love the pastels I see! Can't wait for spring time
    ~Makaela at www.makaelassuitcase.blogspot.com

  18. I LOVE that kimono, it's gorgeous!! I can't wait to get back to the UK for a mini shopping spree :) I love Rogue and Wolf too, I'd not heard of them before but they're right up my street x

  19. Wow, that place really is huge. I spied some lovely blouses on one of those rails. I'm partial to pinks, florals, frills and puffy sleeves. Your favourite item, the Neon Rose maxi kimono is lovely. I like the fringe, the white on black rose design and its light airy look. I can imagine relaxing in it and still feeling very fashionable. It looks like it was a wonderful show to attend.


  20. *update* just bought a ring from The Rogue and The Wolf :D

  21. Wish I could've gone, it looks like heaven! I love the Olivia Burton watches, they're so pretty :) xx

  22. This looks like so much fun! Love the look of those Zatchels, they definitely need to do a camera bag!

    Maria xxx

  23. Pastels and Plaid! HELL YES! So many pretty things, I wouldn't have been able to control myself- from wanting to buy everything, not from peeing. Honest.

    Emma x

  24. I've been saying all year that I was going to make a point of going to this this year & then I got so bogged down in work I couldn't take the time off! Gutted! It looks like there were lots of great brands there & would have been fun to hang out too! Next year ;) Also, I think you need that kimono - total perfection!


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