Boux Avenue Opens At Liverpool One!

Saturday 20 October 2012

Finally, gorgeous lingerie store Boux Avenue has come to my fave haunt Liverpool One, and guess who was there to check it out?!

It's a beautiful store, enhanced by the light that floods in over Liverpool's open to the elements mall, and the contents did not disappoint! Wall to wall eye candy in the form of beautiful lingerie, shapewear, fun PJ's and tons of accessories to suit every taste - to the pics! . . .

We were greeted at the door by gorgeous Boux Belle greeters, and assisted inside by the store's new Boux Belle's, fully trained in the art of bra fitting and the sweetest girls you could hope to meet! I've already been fitted in a Boux store so I didn't try the service on the day but I totally recommend it; the fitting rooms are luxurious and high tech, with adjustable lighting and an intercom system so you can alert your Boux Belle when you need expert advice!

 I had an amazing chat with one of the Boux Avenue buyers (I was totally in AWE of her!) and she explained the new season processes and talked me through the super successful lines for AW12. This season's colours are jewel like purples, garnet and emerald, with touches of animal print and lace overlays, but they're already working on AW13! I was also interested to hear how suspenders are making a huge comeback (because I love them!), and she explained to me how they had introduced plain suspender belts into the range, enabling the customer to buy one that will match a number of different lingerie looks, clever! I'd find it hard to pick a fave set, but the Limited Edition Swarovski Elements set is sure to be a popular gift for christmas.

 Boux is also known for it's amazing gifts and accessories, and this is actually my first year checking out the christmas lines, and WOW. Starting at just £2, it would be more than easy to fill everyone's stockings in one place. My fave thing is most definitely the Marie Cat slippers, £14, cutest things ever and top of my wants list!

 And of course the PJ's :)  I fell hard for the Abigail leopard jumpsuit at £32, a more feminine alternative to a onesie, though there were loads of cute all in ones too, for those sofa moments!

Theo Paphitis was actually there to cut the ribbon at 1pm, I was in the presence of a dragon! I now totally understand why Tara was so nervous interviewing him for us last month! Squeee!

Whilst having a look around the store I met two lovely bloggers; Heidi from Hemlines & Holdups and Jess from Holy Tightss, I LOVE meeting other bloggers from oop north and these girls were both gorgeous lovelies! We were all thrilled to receive a goody bag which contained a gift card, cute knicks, lip balm, hand cream and a cool USB stick - hurrah!

Overall, fine holiday fun, I'm stoked that Boux Avenue is now in Liverpool. As much as I love the Trafford Centre store, it can get HELLA busy at weekends and christmas is am absolute 'mare, but Liverpool is my home city with such a relaxing, cool vibe going for it and I'll always love it there so I will certainly be directing my rawrboy in Boux's direction this christmas!

Big thanks as always to Team Fluorescent for inviting me along!

J - Wants to be a Boux Belle :)


  1. Boux Avenue do the best bras!! :) I love this store.

  2. I can't wait to see it, I'm going in just after work tomorrow. Where about in L1 is it? :)

    1. By John Lewis end, top floor opposite La Senza and above Zara Home :) You'll love it! X

  3. Can't wait to visit - I'm always looking out for new bra shops!

  4. I looove boux avenue, been to the one in Birmingham a few times and they have such great stock! Defnitiely one of my favorite lingerie stores!

    Sam xx

  5. It looks amazing, I may be paying a visit to Liverpool next weekend so will definitely pop in!



    Em's Mixed Bag


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