miadidas Customisers - Fred Butler

Gotta love everything about this video from the Adidas 'miadidas Customisers' campaign; a cool blogger, epic customising, our Olympics and of course, our Stella ;)



The 'miadidas Customisers' project was based at the Adidas Olympic Lounge in Stratford and featured some of the UK's biggest design talents.

Fred Butler, a props and accessories designer (she has worked with Lady Gaga!) and blogger, is shown here customising a pair of red adizero Prime SP sprinting spikes, using the material from gymnast Louis Smith's Team GB Stella McCartney Adidas kit in the design.


Yup, Fred looks pleased with herself, as she should! I love playing around with miadidas, but doing it in real life, in real time and with real materials, would just be awesome. Good work Fred!

J - Off to cut up BF's Mexico shirt to stick onto his F50's.