Dr Martens Liverpool One Store Part 1 - The Shoes!

This weekend I was invited to edit the Dr Martens Liverpool One store, have a good old nose at their goodies and grab an insight into how one of our fave brands is making it's fashion mark into my favourite city!

I spent an hour with the DM team (huge thanks to Siobhain and Jamie!) learning about the brand history and the recent changes in style direction whilst getting my paws on all the new styles to show you what you're missing if you're more likely to head to your nearest high street shoe shop instead of finding your hidden gem of a local Dr Martens store when you're in the market for a new pair of a little something like this . . . 

First up was the latest collab from Agyness Deyn, now into her fourth season with Dr Martens. The new line is much lighter than her previous collections, taking inspiration from her new LA home, think surfer girl with a touch of prep, which makes for some very interesting DM designs!

The Aggy LTT Boot (£210), with their bowling shoe styling and rose motif, were probably my faves from the shoe line simply because I will always favour a boot! The Aggy Sandal (in rose pattern or a patent black, both £130) isn't really my cup of tea, but I had to admit that the Aggy Strap Shoe (£115) had a certain schooltime appeal for me, hella cute!

Speaking of schooltime appeal, I asked Siobhain what the most popular shoe in the store was right now, and aside from the classic black 1460's, it seems Liverpool students can't get enough of the big bowed Mariel (£90)! Yup, this is THE hot back to school shoe for baby scouse birds and I can totally see why, we would've gone crazy for these bad boys when I was a 90's schoolie! 

To be honest, as a discerning teen I probably would've preferred the heeled Jinelle (£100). They instantly reminded me of my old cherry rub Dr Martens Darla boots which were one of the first Dr Martens heels from a few years back. I still wear them to death now even if they are on their last legs, but how many heeled boots can you say you've had 4 snowy Winters out of? Mmhmm, go 'head Darla ;)

I definitely had a soft spot for these Clarissa sandals (£95) too. I've spotted them on loads of bloggers and they look so cute with a little dress. Dr Martens sandals are pretty new to the brand but they still manage to stay true to the original brand image with the famous bouncing soles and thick strapping. I love how DM's don't borrow from any other brands, they just do their own thing.

Jocelyn (£90) is a block heeled cut out T-bar shoe, the ultimate geek shoe. And I mean that as a compliment! In fact, I'm loving all of these new DM styles! The female DM customer is loyal for life, often buying their fave styles in multiple colours and patterns, so why not give them other options with the heels and sandal ranges? Very clever. Basically, if you love the brand, why go anywhere else just because the weather or event changes?

Then there's the fun stuff. The fancy patterned and coloured DM's you always see on their Instagram page with a squillion likes and 9200 comments from fans? T and I have both had pics of our boots regrammed on there *COUGH* 25k likes *COUGH*, and it feels amazing! ;) If I was a rich girl (and I'm sure Tara agrees with me) I'd just buy all the patterns I loved regardless of whether I thought they'd fit in with my wardrobe. As it is, I umm and ahh over them as if I'm getting a tattoo or something. This is what makes them so special, because if you commit to something a little bit crazy, then you know it's true love! Check these beauties out . . .

Finally, the Drench wellies! As seen on our very own Tara in Glastonbury (who highly recommends them by the way), these rubber boots are 100% waterproof and look just like normal DM's until you get up close. They start at £75, so a bit more than your average Hunter's for example, but they're a lot cooler and less um, *side eye* 'common' - ahem ;)

I had an awesome time looking around the store. It's not my first time in there but I usually only go in when I want something special, like my Agyness Deyn bow cap from a few seasons ago, or the cute leopard socks that caught my eye in the window a few months ago, but it is the first time that I've took an in depth look around and got a real feel for the place, and now I've got that there's no way I'll be going anywhere else for my next Dr Martens purchase. The team are lovely and really knowledgeable about the brand, I totally recommend popping by next time you're in town. Have a good nose, touch something you wouldn't normally touch, try on something you wouldn't normally try on, and prepare to get hooked!

Stick around for part 2 of the edit coming later this week. Hint - it involves CLOTHES.

J - Dr, I think I've got a fever.