Pure London Show February 2014! #pure2014

Just over a week ago I headed to Pure London, the UK's leading fashion trade show. It was my third time attending the show and as usual, I had an absolute blast! I hung out with the lovely Adora and we spent several hours making our way around Olympia (which is huge). It was really interesting to see what our favourite brands have planned for the season ahead, as well as discovering a few new designers!

We met a handful of other bloggers while wandering through the stalls, it's always nice to meet new faces and see a few familiar ones! Although I didn't manage to snag a full outfit snap, Sara did take this one of Adora & I after we got our Blogbranch photo booth on. Say cheeeese!

Olivia Burton watches.

One of my highlights of the day was meeting Jemma of Olivia Burton. I've been a massive fan of OB since early last year so it was fab to talk to her about their newest designs and get a bit of insider info. They've started to launch watches with new straps including some yummy pastel colours which are perfect for spring/summer. I really adore their latest range of smaller watches, The Dressing Room have a superb selection if you want to check them out! Coincidentally, another highlight was meeting Deryane Tadd of The Dressing Room, who is even more gorgeous and lovely in real life. Awww!

Shown above: Collectif Vintage London and Mod Dolly.

As you can imagine, there were A LOT of incredible threads on display. It was cool to visit some of the companies we worked with last year such as Sugarhill Boutique, Poppy Lux, Louche and Little Mistress, but discovering new brands is always exciting! We stumbled across Collectif London, who create 40's and 50's inspired garments which are fun and flirty. Adora was in love with this brand and I could see her wearing almost everything! Although I'm not really big on fashion from those decades, I did see several pieces I'd definitely wear. I think they have something for everyone. We also drooled over the AW14/15 Mod Dolly collection. This brand is a blogger fave, their plaid smock dresses are too cool for school and designer Amy is the sweetest. I definitely predict big things for them!

My favourite item of the entire show was this Neon Rose maxi kimono. Oh my freakin' gosh. It's due to launch in June/July this year and I can't wait. A lot of 'maxi' kimonos are actually midi (ugggh) but this one is the ideal length and so pretty. SWOON.

Jewellery from The Rogue and The Wolf.

I spotted a lot of super sweet bling but none compared to The Rogue + The Wolf. This jewellery brand is *so me*. I told the guys on the stall I wanted it all and I wasn't exaggerating. Their gothic designs remind me of Bjorg but without the price tag. Although they do sell more expensive pieces too, the majority is really affordable. I need to get my paws on a cage ring!

Zatchels pastel backpacks.

Of course a trip to Pure London wouldn't be the same without a visit to the Zatchels stall! This season they've introduced backpacks... Oh boy. My favourite is definitely the mint one and I can totally imagine Jade rockin' the coral beauty! I did ask if they'd be introducing a lilac version but unfortunately they only have these 3 colours for now. I really want Zatchels to introduce camera bags, can you imagine how well they'd sell!? Every blogger would want one.

I want to say a huge thanks to the Good Results PR team for inviting me! I ended up leaving with a bag (or 2) full of treats so stay tuned for some upcoming outfit posts featuring my new goodies. If The Style Rawr were a boutique, we would fill it with brands from this show. It's buyer heaven!

Have you been to Pure London before? Which new product is your favourite?

T - Better start saving.