Meltin' Pot Jeans - Style Me Up campaign!

We are LOVING these sneak peek shots from Italian denim brand Meltin' Pot Jeans! The Style Me Up campaign celebrates the new Meltin' Pot online store and a reinvention of the brand for a new year by embracing the international styling talents of 12 bloggers and stylists, creating a calendar of hot Meltin' Pot looks - clever right? The chosen ones will freely style and shoot 3 different looks each which will then become the window images
on the Meltin' Pot Eshop within the brands website, which will go live from 10th March. In addition to this, each stylist will also share their top ten styling tips for the season.

The campaign kicks off with these looks from Toyko based duo, Dan Bailey and Kazuaki Joe K, otherwise known as Tokyo Dandy. The 3 models are Joe from Tokyo Dandy, Shingo who is an actor and Peli a stylist and one of Tokyo's hottest DJs. It was shot at Trump House in Shibuya, an icon of Tokyo nightlife (JEALZ!!). Check out the leo background, it could be my kitchen ;)




Their 10 styling tips are:

1) Turn up collars, roll up sleeves - fit your clothes to your body.
2) Chromophobia is the fear of bright colors - this is unacceptable -embrace colour! Even just a little with a bright tie or pair of socks, or if you’re really daring, your hair.
3) Cut off jean legs in Summer for the comfiest pair of shorts.....
4) Then wear your favorite shorts all year round over a pair of leggings.
5) Beg, borrow and steal clothes and jewellery from friends - sharing is caring and everything looks different on each individual.
6) Japanese street fashion is popular because of the amount of mixing and matching it involves, with just a little imagination you can get so much more out of your wardrobe.
7) Wash your hair. The 90’s maybe having a revival but some things from the grunge era are best left in the past.
8) Studs are here to stay but be inventive, search out flat studs and shapes other than the traditional spike shape.
9) Don’t follow trends when it comes to jeans, it’s essential you wear the style that is right for your body.
10) Ignore all above the above. Style tips are like fad diets, there are no quick fixes and if you think about it you know what’s good for you.

Totally agree with 9) and 10), and just LOVE their work in the shots.

All these exclusive total looks can be purchased at the online store for limited periods. Can you imagine being one of the lucky 12 stylists? What an opp! :D

J - we melt for hot denim.